When times are tough, two things happen at once. 1. Cash becomes even more important. 2. The pressure to give discounts increases. These two things are in conflict, so how do you manage this so that discounts don’t eat up your cash? (Recent research shows that, on average, discounts cost 18% of revenue).
How to approach discounts.
How to approach discounts.
How to approach discounts.
When times are tough, two things happen at once. 1. Cash becomes even more important. 2. The pressure to give discounts increases. These two things are in conflict, so how do you manage this so that discounts don’t eat up your cash? (Recent research shows that, on average, discounts cost 18% of revenue).